Don’t be fooled by the word “natural” on your labels…

natural or organic2It’s time to become a smart consumer. Many people are not aware that “natural” and “organic” are not exchangeable terms and navigating these new marketing terms can be very confusing.

Because of the booming popularity of natural and organic products, the US government has taken increasing steps to regulate the use of the terms organic and natural. Sales of organic products are expected to at least double in the next 4 years.

The National Organic Program officially began back in 2002 and anything that is currently labeled with an organic certification has met the criteria/standard that was set back then. [Read more…]